Ford Brings Test Drive Roadshow to Bacolod
Ford Philippines is bringing its experiential test drive roadshow to Bacolod in a bid to reach more customers amid the growing demand pickup trucks and for suburban utility vehicles (SUVs) in the Negros Occidental capital.
The Ford Island Conquest is Ford Philippines’ ultimate test drive experience that allows customers to test drive the Everest mid-size SUV, EcoSport compact SUV, and the segment-defining Ranger pickup. Car enthusiasts can interested buyers can enjoy the test drive arena that features an outdoor course with a water-wading drive-thru to highlight key features and capabilities of the Everest and Ranger.
“Bacolod is a big car market in the Visayas region so we are very excited to bring our Ford Island Conquest after a series of successful rollouts in Luzon, Metro Manila, and just recently in Iloilo. We look forward to seeing our customers in Bacolod experience our vehicles and avail of exclusive offers and privileges, which includes a chance to avail of a P100,000 cash discount for customers purchasing their vehicles at the event,” said Rodel Gallega, vice president for marketing and sales, Ford Philippines.
A mock-up Ford showroom will be set up at the Ford Island Conquest to allow opportunities for customers to learn more about Ford’s sales and after-sales services and special ownership packages. Freebies await those who will register and participate in the activities, while customers purchasing Ford vehicles can avail of cash discounts and financing deals at the 3-day event.
Engineered to deliver an extraordinary experience in performance and comfort, the Ford Everest is designed to cruise through the city or to effortlessly take on any terrain. Its bold and stylish design features a quiet, refined interior, smart technologies, exceptional on-road dynamics, and capabilities that include best-in-class ground clearance of 225mm and water-wading up to 800mm.
The EcoSport combines the maneuverability, affordability, and fuel economy of a compact car with the practicality and spaciousness of an SUV in a contemporary and stylish package. With 200mm ground clearance, the EcoSport’s versatility can take on any urban adventure in style.
The Ranger sets the industry benchmark in the pickup truck segment with its unmatched combination of quality, passenger comfort, and versatility. With 237mm ground clearance, 800mm water wading, and unsurpassed towing capacity, no flood can intimidate this smart and ‘Built Ford Tough’ truck.
Ford Negros opened in October 1999 in Singcang, Bacolod City and moved to its current location in March 2007 to serve customers with a bigger showroom service area. To date, the dealership is home to 40 employees with various roles in sales and service. Ford Ranger is its biggest-selling vehicle, complementing Negrosanons’ need for high-quality pick-up trucks as residents of an agricultural island that is mainly dependent on the sugar industry for livelihood.
Ford Negros is working on expansion plans over the next few years to serve more customers with a bigger dealership center. Ford Dumaguete was also opened to cater to the growing needs of the Negros Oriental market.
Catch the Ford Island Conquest at the SM City Bacolod North Parking Area on September 1-3, 2017 from 11:00am to 9:00pm.
Also published on Medium.