McDonald’s Philippines today announced the launch of its highly anticipated ‘Asia Chicken Campaign,’ bringing together two global icons, McDonald’s and G-DRAGON, in a regional collaboration spanning 13 Asian markets. The campaign will officially debut in the Philippines on September 17.
As one of the world’s most recognized brands, McDonald’s continues to connect people through great food and shared experiences. For this campaign, the brand joins forces with G-DRAGON, a global cultural icon whose influence transcends music, fashion, art, and popular culture, creating a powerful ‘ICON×ICON’ partnership that celebrates the growing global influence of Korean culture.
Led by McDonald’s Korea, the Campaign is expected to reach hundreds of millions of consumers across the region. By combining McDonald’s global scale and brand heritage with the worldwide appeal of K-culture, the campaign introduces a uniquely Korean-inspired flavor experience to customers throughout Asia.
In the Philippines, McDonald’s will launch McSpicy and the McNuggets with Cajun Sauce. McSpicy is a boldly flavored chicken sandwich featuring a juicy, whole-cut chicken thigh fillet coated in a crispy, spicy seasoning blend. Served on a soft toasted bun with fresh lettuce and creamy mayonnaise, it delivers the perfect balance of crunch, heat, and savory goodness in every bite.
The McNuggets with Cajun Sauce on the other hand features crispy, golden Chicken McNuggets paired with creamy Cajun Sauce, a fan-favorite K-inspired flavor that delivers a savory, tangy, and mildly spicy kick in every bite.
To bring the campaign to life, McDonald’s will roll out a series of campaign activations across 13 markets, including exclusive digital content, and limited-time customer experiences. The campaign will also feature exclusive PEACEMINUSONE merchandise developed in collaboration with G-DRAGON, offering fans a unique way to celebrate the meeting of two global icons beyond the menu experience.
Karl Christian Chua, Brand Manager for McDonald’s Philippines, said, “The Asia Chicken Campaign brings together two globally recognized icons, McDonald’s and G-DRAGON, in a unique collaboration inspired by the growing influence of Korean flavor and culture across Asia. Through this partnership, we are excited to create memorable experiences that connect people through great taste, creativity, and shared cultural moments. As only McDonald’s can, we are proud to deliver Feel Good Moments to customers across Asia.”