Bacolod City, Philippines—In another milestone move to bring top-tier banking services closer to the heart of Visayas, EastWest Bank officially inaugurated its second Priority Center in the region, located in Hilado Street, Capitol Shopping Centre, Bacolod City, last January 14, 2025. The opening was attended by key executives, including Raffy Algarra Jr., SEVP and Head of Financial Markets and Wealth Management; Richie Tamayo, SVP and Head of Wealth Management; Jen Alviar, FVP and Head of Priority Vismin Cluster; and Vanessa Frias, SAVP and Head of Priority Center Bacolod.
The launch is the latest move by EastWest in its continuing commitment and hyperlocal strategy of delivering personalized financial solutions and experiences to more affluent Filipinos. “The opening of the Bacolod Priority Center represents our dedication to expanding EastWest’s reach and strengthening our relationship with clients in the Visayas region. This milestone allows us to deliver our exclusive, highly personalized and award-winning priority banking services closer to home,” shared Richie Tamayo.
A Hub for Exceptional Banking
EastWest Priority continues to offer an elevated banking experience tailored to meet the sophisticated needs of its wide range of clients. With the new Bacolod Priority Center, clients can expect exclusive benefits such as dedicated relationship managers, access to an expansive product suite, and market insights that cater to their financial growth and security.
And the results speak for themselves. In the past year alone, the Priority Banking program has consistently earned global accolades, including the “Best Priority Banking Experience” award from International Finance Magazine and “Best Private Bank” honors from Global Finance, International Investor Awards, and Global Financial Market Review.
Exclusive Offers for Bacolod Clients
To celebrate the center’s launch, EastWest Priority clients in Bacolod can take advantage of exclusive promotions, such as discounts at the Acacia Hotel Bacolod and perks at Tiumai Chinese Restaurant. These offers promise instant value and aim to cement the Bank’s promise to providing not only financial but also lifestyle benefits to its Priority clientele.
In addition, clients can access premium privileges through the EastWest Priority Visa Infinite credit card, which comes with perks like waived annual fees and access to global Priority Pass lounges. The Priority Lifestyle series also offers clients opportunities to participate in exclusive events and experiences.
Fostering a Stronger Connection with the Visayas Region
“This new center reflects EastWest’s vision to go ‘Further for You.’ It’s about ensuring that our clients in Bacolod and across Visayas have access to the same premier services that have made EastWest Priority a trusted name nationwide,” said Raffy Algarra.
As EastWest continues its expansion in key cities across the country, the Bacolod Priority Center serves as a symbol of its long-standing dedication to honing meaningful relationships and delivering exceptional financial solutions.