The City of Smiles came alive on October 17 as G Music Fest filled North Capitol Road with music, laughter, and pure MassKara energy. It was a night where every song, cheer, and smile reflected the spirit of Bacolod, joyful, creative, and full of heart.
Locals and visitors gathered early to enjoy performances by Doughbaby, The Dukes, Earl Agustin, and Infinite Ridge, whose electrifying sets kept the crowd singing and dancing all night. Adding to the excitement were the “GAHT to Win It” games and a surprise Jollibee segment that brought extra energy to the celebration.
Five lucky participants took the stage to dance to the iconic Jollibee jingle, with the most energetic performer crowned the winner of the Globe 5G Energy Dance Challenge, taking home a brand-new phone.
For Globe, G Music Fest was more than a concert. It was a celebration of connection, a moment to come together, share stories, and remind everyone that the power of music goes beyond the stage. Just like the MassKara Festival, it was about finding joy in togetherness and strength in every smile.
“MassKara has always been about finding strength in togetherness and choosing to smile through life’s challenges,” said Roche Vandenberghe, Globe Chief Marketing Officer. “Through the G Music Festival, we wanted Bacolod to celebrate the connections that keep us united and hopeful. Wherever there’s music and meaning, we Go Forward Together.”
The concert kicked off Globe’s MassKara Festival 2025 celebration, held from October 17 to 19. Festival-goers explored the Globe Festival Experiential Platform along Lacson Street, where they enjoyed interactive games, redeemed exciting rewards, and brought home exclusive MassKara treats through the GlobeOne app, the all-in-one platform for managing Globe accounts, earning rewards, and staying connected to the latest Globe experiences.
For Globe, being part of MassKara isn’t just about powering connections, it’s about sharing joy, celebrating passion, and standing with every Bacolodnon whose smile lights up the city.
Go Forward Together, Bacolod! Sa bawat awit, tawa, at koneksyon, patuloy tayong nagkakaisa sa kasadya.