Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, is seeing tremendous excitement and support at its largest shopping festival of the year, the 11.11 Big Christmas Sale.
Shoppers across the region raced to Shopee to secure the best deals, with 11 million items sold in just the first five minutes of November 11. The midnight shopping rush saw visits spiking 5.5 times in the first two hours, compared to an average day.
Key trends in the Philippines and in the Visayas region in the first 2 hours of 11.11 Big Christmas Sale
Many waited for 11.11 to purchase everyday essentials to maximize their savings. Health & Personal Care, Home & Living, and Women’s Apparel were the hottest product categories among Filipino shoppers.
Visayan shoppers picked up face masks and skin care, while treating themselves to new footwear. Smartphones were also in particularly high demand for Visayans.
Many local sellers are seeing a boost to their business at the 11.11 Big Christmas Sale. Electronics sellers performed particularly well. In Visayas, the top seller earned almost ₱6 million.
Discover more irresistible deals at Shopee 11.11 Big Christmas Sale till midnight at https://shopee.ph/m/christmas-
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