Elevating Cinematic Excellence: SM Cinema Unveils IMAX with Laser in Iloilo
In a groundbreaking move, SM Cinema has recently unveiled its latest cinematic marvel in the heart of Iloilo – the SM IMAX Iloilo, featuring the cutting-edge IMAX® with Laser technology. This next-generation laser projection and multi-channel sound system promises a moviegoing experience that transcends the ordinary, delivering crystal-clear images and precision audio for an immersive journey into the world of cinema.
The Marvel of IMAX with Laser
At the core of this cinematic revolution is the IMAX with Laser, a 4K laser projection system equipped with a new optical engine and an array of proprietary IMAX technologies. This setup ensures that movie enthusiasts at SM IMAX Iloilo are treated to an unparalleled visual spectacle. The technology promises increased resolution, sharper and brighter images, deeper contrasts, and a spectrum of colors that bring films to life in ways never experienced before.
The next-generation IMAX precision sound adds another layer to this cinematic extravaganza. With patented sound technology, the theatre delivers striking clarity and depth, offering a level of audio immersion that complements the stunning visuals. The result is an audio-visual synergy that elevates the moviegoing experience to new heights.
IMAX Immersion by Design
SM IMAX Iloilo continues beyond advanced projection and sound technology. The theatre is custom-designed for an immersive experience. Stadium seating ensures clear vantage points from every seat, and custom screens contribute to the brightest and most vibrant images. It’s not just a movie; it’s an immersion into the world created by filmmakers.
Unprecedented Comfort and Accessibility
Comfort and accessibility take center stage at SM IMAX Iloilo, boasting 407 seats, including dedicated spaces for Persons with Disabilities (PWDs) and a motorized lifter for enhanced accessibility. The theatre is designed to cater to the diverse needs of its audience. Plush rocker seating and ample legroom further enhance the overall viewing pleasure, ensuring that the physical comfort of the audience is as top-notch as the technological marvel on the screen.
SM IMAX Iloilo – 407 Plush Rocker Seats
Evolving the Filipino Cinematic Experience
SM Cinema has long been a go-to destination for leisure and entertainment in the Philippines, and the introduction of IMAX with Laser in Iloilo is a testament to its commitment to delivering a top-tier cinematic adventure. The evolution from Regular to IMAX Cinemas represents a leap forward, providing a quality experience that captures the imagination of audiences across the country.
A Futuristic Hub for Movie Buffs
The spacious lobby at SM IMAX Iloilo isn’t just a waiting area; it’s a futuristic hub for movie buffs. Every corner is meticulously designed to enhance the overall experience, from the entrance and counters to the Instagram-worthy space. The neon lights infuse the lobby with energy, creating an ambiance that sets the stage for the cinematic journey about to unfold.
As patrons wait for their booked movies, the spacious lobby becomes a social space to connect with fellow movie enthusiasts. It’s not just a cinema; it’s a destination that fosters a sense of community among those who share a passion for the magic of the big screen.
Snack Time: Completing the Cinematic Experience
No cinematic experience is complete without the tantalizing aroma of freshly popped popcorn and a selection of favorite treats. Snack Time at SM IMAX Iloilo adds the finishing touch to the overall experience. The inviting aroma and the variety of snacks create a multisensory experience that complements the visual and auditory feast within the theatre.
The opening of SM IMAX Iloilo featuring IMAX with Laser marks a significant milestone in the evolution of cinema in the Philippines. It’s not just a theatre; it’s a testament to the relentless pursuit of excellence in delivering the best cinematic experience. From the technological marvels of IMAX with Laser to the carefully designed lobby and the community-building atmosphere, SM IMAX Iloilo is poised to redefine how Filipinos enjoy movies, setting a new standard for cinematic excellence.
Negrense Bloggers with Ms. Kristine Yap, Regional Marketing Manager, Visayas 3 & 4, and Mr. Racent Arcega, SM City Iloilo Marketing Manager
Negrense Bloggers with Ms. Ruby Reyes, VP of Marketing, SM Cinema.
Mayor Jerry Treñas of Iloilo City lauded the entrance of this groundbreaking cinema technology and acknowledged its impact on Iloilo City.
“I would like to congratulate SM City Iloilo as you launch this first-ever IMAX theater in Western Visayas and the pioneering IMAX theater with Laswer in the Visayas and Mindanao,” said Treñas.
Iloilo Mayor Jerry Treñas with other City Officials and SM City Iloilo Admin Personnel
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