Southwall Magazine recently had a successful re launched. It was originally introduced in the market of CEBU CITY last 2005. For 12 years the magazine was in a period of discontinuity .
The Re launch:
Southwall Magazine re launched itself as an elegant and glossy lifestyle magazine. The magazine’s publication, serves as a powerful tool to influence people. Driven by passion and commitment to inspire diverse group of people, Southwall magazine features prominent personalities from the South.
For this purpose, articles about the struggles and successes of prominent businessmen were featured on its SOPHOMORE issue. Stories of individuals such as Richard Gomez, Jason Atherton, John and Bunny Pages, Derek Dytian and Leo Locsin Jr.,were among the personalities featured on the magazine’s newest issue.
The re launching event was held at Orange Gallery at the heart of Bacolod City. Charlie Co – a multi awarded artist and owner of the gallery, served as the host of the party. This event became an avenue for well known personalities to meet and greet.
An evidence of the glam of this event is the presence of prominent individuals and socialites from different industries. Present are members from the Metro Bacolod Chamber of Commerce and Industry (MBCCI) ,media and blogger personalities , officials from the government and the entire team of SOUTHWALL MAGAZINE.
The team is headed by Ms. Caroline Tan Porras ( CEO and Publisher ). Some other members of the team include Nikki Casino – Orguis ( Business Unit Manager ), Reione Palacios the Managing Director and Gavin Santos Bagares the Editorial Director.
The re launch signifies the rebirth of SOUTHWALL MAGAZINE – A new beginning, new life and new perspective.
THE MAGAZINE’S NEW FACE
Elegant Lifestyle Mag
On the cover of its sophomore issue is Jonathan Lo, President and CEO of CM and Sons Food Products. Notable for being an innovator of Bacolod’s Pasalubong Industry. Mr. Jonathan Lo is featured on the magazine, among other successful businessmen from the Visayas.
As opposite to the popularity of Bacolod- due to its MASKARA FESTIVIAL, awesome scenery and warm people, the pasalubong industry was in a quite stagnant state.
Being a businessman and a visionary, Jonathan Lo turned this condition into an opportunity. This successful entrepreneur from the bakeshop, fast food and purified water industry, took a major turn in investing to Bacolod’s Pasalubong Industry.
He spearheaded innovations and completely changed the state of the pasalubong business. He initiated the idea of providing a comfortable, air conditioned Pasalubong Centers. His brand Merzci Pasalubong, became popular in no time.
The brand’s expansion serves as a testimony for its success. Its advertisements, promote tourism of the city and the province.
Moreover, Merzci’s branding will give Filipinos a glimpse of Bacolod’s delicacies and what more the City of Smiles has to offer.
The innovations headed by Jonathan Lo, made a great impact not only to his brand, but to the whole industry.
Mr. Jonathan Lo, took the risk and triumphed against the odds!