Celebrate Sinulog Festival the AweSM Way
Get ready for an unforgettable Sinulog 2025 celebration at SM! Join the vibrant festivities at SM City Cebu and SM Seaside City Cebu, where stunning installations, lively performances, and exciting activities await.
Shop & Style
Islands Souvenirs kicks off the festival fever! Find your perfect outfit at SM City Cebu’s Islands Souvenirs Sinulog Playground, complete with Cut-and-Style stations until January 26 at the lower ground level.
Faith & Art
Discover the inspiring religious exhibits honoring the Holy Child at SM Seaside City Cebu:
- Sto. Niño Exhibit from January 8–19 at Seaview Wing
- OSA Niño Exhibit from January 10–21 at Cube Wing Atrium
Local Delights
Explore the AweSM Fiesta Fair located at the lower ground level of the main mall and discover Cebu’s best pasalubong and crafts at SM City Cebu, ongoing until January 19. Indulge in culinary feasts:
- StrEATS of Cebu at the lower ground level of SM City Cebu happening until January 19
- AweSM Lechon Festival at the City Wing Atrium of SM Seaside City Cebu beginning on January 13.
Music & Fun
Feel the beat at SM City Cebu’s AweSM Groove Grounds from January 8–19, and dance to Sinulog tunes from January 10–19.
Don’t miss the Skypark Party at SM Seaside City Cebu on January 18–19, starting 5 PM.
Picture Perfect Spots
Meet and take photos with your favorite bears in Sinulog costumes at the North Wing Atrium of SM City Cebu from January 10-12 and January 17-19 at 3PM. Don’t forget to strike a pose at the AweSM Artscape from January 13-28 in SM Seaside City Cebu.
Pet Parade
Enjoy colorful pet parades:
- PawSM Cebu Pawrade at SM City Cebu on January 12, 2 PM
- AweSM Petstival at SM Seaside City Cebu on January 17, 2 PM
Grand Finale
Wrap up Sinulog with the AweSM Fireworks Display at SM Seaside City Cebu (January 19, 9 PM) and the Soundwave Party at SM City Cebu (January 19, 7 PM).
Shop & Save
Don’t miss the AweSM Cebu Sale from January 13 – 19 with discounts up to 50%!
For updates, follow SM City Cebu (Official) and SM Seaside City Cebu (Official) on Facebook.